Ladies Who Launch

12 - Who's The Influencer?

Episode Summary

Influencer marketing has become very popular over the last five years. Due to its newness, there are many pitfalls brands and influencers face when working together.

Episode Notes

Influencer marketing has become very popular over the last five years. Due to its newness, there are many pitfalls brands and influencers face when working together. Join Dakota and Alyssa as they share tips on how to work with influencers, how to research which influencer best fits with your brand and how both brands and influencers can protect themselves with proper contracts.

Resources: 

https://blog.hubspot.com/marketing/fake-followers

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