Ladies Who Launch

59 - Body Positivity with Body by Chai

Episode Summary

Victoria's Secret is not really a secret. That brand has wreaked havoc on our body image for decades. All those who identify as women deserve amazing lingerie and a positive experience shopping for those items. Enter Chai Swinton of Body by Chai. Considered the ‘Bra Whisperer’ to those in the know, Chai has committed her life to making clients of all sizes and walks of life feel beautiful, confident, and empowered.

Episode Notes

Victoria's Secret is not really a secret. That brand has wreaked havoc on our body image for decades. All those who identify as women deserve amazing lingerie and a positive experience shopping for those items. 

Enter Chai Swinton of Body by Chai. Considered the ‘Bra Whisperer’ to those in the know, Chai has committed her life to making clients of all sizes and walks of life feel beautiful, confident, and empowered.

Her new retail location, Body by Chai, caters to Calgarians who want the best customer service, but also to create a safe space for people of the 2SLGBTQIA+ community who have never felt they had a place in the industry — everyone deserves a positive, safe, and inclusive lingerie experience.

Book a fitting with Chai: @BodybyChai

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